Year
2022
Project type
Product Design
, 
Branding
, 
Overview
Rebranding, design systems building, and website redesign in anticipation for Trymata's official brand launch.

Project overview

In 2022, TryMyUI, a usability testing platform, acquired Stitchology.ai, a product analytics platform to form Trymata, an end-to-end digital experience insights solution. I was brought on to the Trymata team as lead designer to manage the rebrand, rebuilding the website, and all other design aspects of the merger. The founding team had decided a new name and slogan for the company, but everything else was up for change.

With the rebranding effort, we wanted to capture the essence of Trymata as a one-of-a-kind, complete solution that helps clients unlock delightful digital experiences for their users.

Unleash your best digital experience

Trymata's mission

‍

Result

The rebranding effort yielded 3 key results

  1. A refreshed look and feel for the new brand
  2. A robust design system
  3. Increased SEO and lead generation from improved landing page
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